Conn-Selmer Launches New Online Learning Initiative
with Elisa Janson Jones at the Helm

Elkhart, IN – July 17, 2020 – Today, Conn-Selmer, Inc. launches a completely new digital solution to include professional development tools for educators, online learning programs, and digital event management strategies for both music industry professionals and local educational communities. This announcement is just another step toward efforts to reinvigorate the instrumental dealer partners as they prepare for rental season and the music education community as students and teachers prepare the return of the school year. To facilitate this initiative and the expansion of these online learning programs, training, consulting, event management solutions, and professional development tools for educators and music industry partners, the company has chosen Elisa Janson Jones to take the helm as their new Senior Manager of Online Learning. Elisa will expand available support and training for Conn-Selmer’s dealer network and also ensure the Division of Education’s online initiatives are actively serving and growing the instrumental music industry around the globe.

Elisa Janson Jones

“I am very excited to join Conn-Selmer’s outstanding team of industry leaders and music education professionals. As we all begin to navigate this new virtual landscape both within music manufacturing and music education worldwide I look forward to fostering new relationships and pushing the boundaries of how we support our various partners and communities.” – Elisa Janson Jones, Senior Manager of Online Learning, Conn-Selmer

Over the last few months, Conn-Selmer has been testing the expansion of its Division of Education to include new online support and services for music educators and professional organizations within the music industry. The company recently transformed its annual Conn-Selmer Institute (CSI) into a completely online multi-day event, renamed CSI Connect, and served over 2,000 attendees from all fifty states and twelve countries. Just two weeks ago they set aside $1 million dollars to aid instrumental music budgets seeking to purchase large school-owned instruments typically “shared” across multiple students and ensembles. Now, Conn-Selmer is adding new online learning solutions as a service to instrumental educators asking for increased help and resources as they navigate a hybrid and ever-changing educational landscape. To learn more about Conn-Selmer’s CSI Connect workshops, educational clinician network, stimulus funding, or new online learning programs, visit

“After Elisa masterfully produced Conn-Selmer Institute Connect, it was a no brainer to ask her to join the Conn-Selmer family. Her passion and rich history of championing online learning is exactly what we need. Her expertise in the field of online learning and professional development best practices is key to helping us develop new and innovative methods to support our partners, artists, and educational network” – Rob Brockett, Director of Marketing, Conn-Selmer

As an experienced K8 music educator, avid horn player, and vocalist, Elisa has a vast and diverse skill set to help businesses and music educators sustain and grow alongside a constantly shifting digital background. She is also the host and producer of the Music Ed Mentor Podcast, founder of the International Music Education Summit, founder of the Music Educators Creating Online Learning Facebook Group supporting more than 43,000 music teachers from around the world, author of the Music Educator’s Guide to Thrive, and author of The Music Booster Manual. Elisa holds a bachelor of music from Brigham Young University, master of business administration from Western Governors University, and is currently pursuing a Doctorate of Education in Instructional Design at Northcentral University.

About Conn-Selmer

Conn-Selmer is the leading U.S. manufacturer and distributor of musical instruments for student, amateur and professional use with a brand portfolio including Vincent Bach, C.G. Conn, King, Holton, Selmer, Armstrong, Leblanc, Ludwig, Musser, and Scherl & Roth. With a focus on quality craftsmanship, innovation and superior musical performance, Conn-Selmer operates U.S.A. production facilities and is the North American distributor of Henri Selmer Paris woodwinds and Yanagisawa saxophones. For more information on the complete line of instruments, services and support available contact Conn-Selmer at P.O. Box 310, Elkhart, IN 46515-0310 U.S.A. or visit

About the Conn-Selmer Division of Education

The Conn-Selmer Division of Education, led by Vice President of Education, Tim Lautzenheiser, is dedicated to providing exemplary programs, services and advocacy tailored to the positive growth and development of music education around the globe. This mission is accomplished through five main pillars including the Educational Clinician Network, Conn-Selmer Institute (CSI), the Conn-Selmer VIP Program, the Music Administration Collaborative and the Conn-Selmer School Partnership Program. Together we seek a world where every young person has access to music. For more information, visit or contact us at,, or 574-523-0698.